Hi, I'm Mel...
I have been working in business communications and marketing for all of my working life. I strive to embrace technologies and practices to simplify business processes and communications for a range of industries and sectors. I love to work with small business and solopreneurs because they're driven and creative - and so am I.
I work closely with my clients to help you meet your goals whilst ensuring your communications are client-focussed. I'll even help you to set some goals so that we have something to work on together and have some things to celebrate together.
I love to help people to get the most out of the super exciting world of digital marketing. I offer a full service so that I can implement it all for you; or I can guide you with a one-on-one coaching service that will help to guide you individually with your marketing sticking points.
I have helped a range of business structures including sole traders, family businesses, co-operatives, not-for-profits, large corporates, multi-level marketers and government agencies.
I enjoy working with clients who know that marketing communications is not really their strong point and are willing to learn - or engage someone with the expertise to do it for them.
They value good communications and they're willing to look at the options to talk to their clients. Most of the business owners I work with are so glad to have tackled the digital marketing and moved it from a painful 'bottom-of-the-list item' that they don't understand; to making it a priority and watching their business grown. This can be you.
I am a comms nerd and have been excited about the value of effective and efficient communications since studying the Grunig's Excellence Study in my PR degree at university.
I've been working in marketing communications for a long time now. And, while the concept of persuasive and effective communications is not new and most of our motivations remain similar - the mediums have changed over time and I've been there watching, learning and implementing.
I feel passionately that people should feel happy while being in business and that it complements their life and desired lifestyle.
I feel drawn to working with small business owners because I share their 'why' - that our business is an extension of us and our family and that it must be our greatest legacy.